After much time spent making performance cycling garments, Alé used technology, THE experience and passion to launch its own brand in 2013. At the heart of Alé is maniacal, all-Italian craftsmanship combined with constant innovation in the production process, materials and designs. The shoot inside the photo studio was designed for the launch of old and new products. The light is intended to emphasize the qualities of the fabric and the elasticity of the garments' material: by recreating situations of rain and thunderstorms we give importance to the waterproof fabric, and through the dance of the athletes the comfort of the raw material on the skin is emphasized.
