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BRAND IDENTITY

Brand identity is the realisation of all those strategies that allow you to make your brand unique, to differentiate it from competitors, to distinguish it in a unique and clear way. Brand identity is created by defining your mission, your values, your personality, your dreams, your beliefs, your cultural universe and your relationships. Your "Kapferer prism" allows you to build a brand identity that everyone will recognise, declined in every element that makes up your communication strategy

Mycroclean

For Mycroclean we have created videos with the aim of communicating to the general public the idea of an all-female company, dynamic, enterprising, innovative, capable of overcoming even the most complex difficulties and challenges with intelligence, a smile and a desire to do.
From the Corporate to the Musical that involved all Mycroclean's employees, up to the immediate, funny and effective Social Clips, the language used in each product is functional to communicate a clear and univocal image of the brand.



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MYCROCLEAN LO SPOT TELEVISIVO

THE SPOT

The synthesis of the brand indentity strategy developed for Mycroclean is the commercial realized by Yanzi, broadcasted on the main national broadcasters.

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PETER SAGAN between storytelling and personal branding

For Peter Sagan, a great international cycling champion, we shot videos that went viral in a very short time. Like the "Sunroot Movies", with Sagan as the gladiator or Rocky, struggling with Kill Bill dances or huge logs to carry on his shoulders. Or the tribute to Grease, which has over 1.6 million views.
The secret of these virals lies in the study of the character, in knowing how to create scripts capable of enhancing the most creative and unique sides. All this by carefully choosing the sets, preparing a team of highly skilled professionals, using the best technologies for shooting and editing, carefully choosing the most appropriate music.
 
Peter Sagan GREASE

ANOMALEET

Anomaleet is an innovative service that allows the detection of bad roads and their repair. The objective of the client was to make the project known to a wide target, capable of including even the very young, to raise awareness of an issue that is important to know. Yanzi has therefore created a dynamic video, nice but at the same time explanatory, easy to watch. A video in which the narrator (the comedian Omar Fantini) is accompanied and helped by graphics, a model and a special voice over in telling the benefits of Anomaleet.


guarda il video e il backstage