Life Style, when a brand communicates a way of life
the choice of purchase is an affirmation of similarity. Communicating a lifestyle, a way of being, through a video, is the key to building the loyalty of those who are reflected in it.
COMMUNICATE VALUES AND LIFESTYLES WITH A VIDEO. YES, YOU CAN. Nature, adrenaline, the desire to get involved. The video made by Yanzi for Deli Tire aims to communicate a brand and its values. You can see the tires, of course, but what passes is the lifestyle that the owner aims to have.
Those who love bikes love the whole world around them. A world made up of values, gestures, choices. The long rides, in summer or winter, with sun or rain. Going out alone, to train, or with friends, to share the same passion.
SHADOW AND LIGHT, PASSION FOR RUNNING, NO LIMITS. A VIDEO TO SHOW A PRODUCT THAT COMMUNICATES A REAL LIFESTYLE. A Corporate video created for the Albert Design agency of Cittadella, where night shooting, light and shadow games, communicate a real lifestyle.