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personal branding

personal branding

Personal branding is an important added value. Athletes, actors, managers, heads of important companies, are called today to communicate ways of being, real worlds in which a large number of people can reflect and find themselves.

ALBERTO BETTIOL: Case history


Personal branding is a bit of marketing applied to oneself. The image that is conveyed becomes the brand to cultivate, to retain the loyalty of a wide target audience, to attract sponsors, to impose itself on the market by becoming competitive.

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The construction of a strong identity


Alberto Bettiol is a professional cyclist who runs for the EF Pro Cycling team. For him it is important to focus on his image, build a character, communicate a clear and compelling identity. For him we have studied an integrated plan with the aim of building, through different means of communication and events, a recognizable personal brand.
We then studied a logo that could become his unique and attractive brand, to be used also to launch customized products and initiatives.
The result is a WEBSITE (http://albertobettiol.com) entirely designed by us, with effective content and original graphics, designed in a coordinated way with the image to be built.


Instagram, charity auctions, initiatives

Bettiol already had an Instagram page, which we have taken care of graphics and content. In a few months the followers have gone from 35 thousand to 53 thousand, without any sponsorship to look for them. These are real followers, who appreciate the character and his way of communicating, commenting, interacting, actively follow performances, training, events.
Alongside the Social, which are enriched with multimedia content studied in detail thanks to an accurate editorial plan, Yanzi Srl has created initiatives that could make Bettiol known in the most effective way possible. For example, we created a charity auction with the memorabilia symbolizing Bettiol's victory at the Tour of Flanders. The proceeds went to the Meyer Children's Hospital and its Play Teraphy for young patients.